Viscose rugs have increased in popularity over recent years due to many factors; the main of which is the fact that viscose is extremely soft, almost silk-like and is available at a fraction of the price of real silk. In addition, viscose has a shimmering quality whereby it reflects light in varying degrees and subsequently producing a luxuriously elegant velvety look, which is unachievable with any other material with the exception of the more expensive bamboo. Viscose rugs remain very trendy and will continue to be for the foreseeable future.